Your reader doesn’t care about you. So focus your writing around them. Reader-centred writing is more interesting, and leads to…
After each task on the BBC’s The Apprentice, the two teams come to the boardroom to be grilled by Alan…
The interview follow-up letter A few months ago I applied for a job and got an interview, which went well.…
Commonly confused words A few weeks ago I discussed some pairs of words that cause difficulty (namely which and that…
Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…
Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…
Your executive summary is the most important part of your report, proposal or other major document. The reader will want…
Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…
Business awards are a way to get publicity, recognition and perhaps even investment. Win and you’ll stand out from the…
This tricky assortment of English verbs got me thinking the other day. Do I lie down or lay down? If…