Commonly confused words A few weeks ago I discussed some pairs of words that cause difficulty (namely which and that…
Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…
Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…
Your executive summary is the most important part of your report, proposal or other major document. The reader will want…
Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…
Business awards are a way to get publicity, recognition and perhaps even investment. Win and you’ll stand out from the…
This tricky assortment of English verbs got me thinking the other day. Do I lie down or lay down? If…
Here are two principles to follow to make your writing powerful. Singleness of purpose Write with a single purpose. That…
If you’re a manager, you’ll want to inspire, motivate and persuade people. If you don’t, you risk having disengaged workers,…
Three things to do to make sure your writing has strong impact: 1. Write straightforwardly People trust and respect us…