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Am I bovvered? Your reader doesn't care about you!

Am I bovvered? How to write from your reader’s point of view

July 9, 2019 justwrite Leave a comment

Your reader doesn’t care about you. So focus your writing around them. Reader-centred writing is more interesting, and leads to…

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Posted in: Language Filed under: readability, style
The Apprentice and hypercorrection

How to talk about ‘yourself’ on The Apprentice: reflexive pronouns

November 1, 2018 justwrite Leave a comment

After each task on the BBC’s The Apprentice, the two teams come to the boardroom to be grilled by Alan…

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Posted in: Language Filed under: grammar, speaking, word choice
Writing a thank you letter

Should I write an interview thank you letter?

October 14, 2018 justwrite Leave a comment

The interview follow-up letter A few months ago I applied for a job and got an interview, which went well.…

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Posted in: Emails Filed under: etiquette
the most commonly confused homophones

Test yourself: the ten most confusing homophones

August 11, 2018 justwrite 1 Comment

Commonly confused words A few weeks ago I discussed some pairs of words that cause difficulty (namely which and that…

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Posted in: Punctuation and grammar Filed under: grammar, spelling
knitting a sentence

How to make people understand: knit your sentences

July 19, 2018 justwrite 1 Comment

Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…

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Posted in: Language Filed under: readability, structure, style
How to write a business manifesto

How and why to write a business manifesto

June 24, 2018 justwrite Leave a comment

Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…

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Posted in: Marketing Filed under: persuasion, structure, style
'execute' word cloud

How to write an executive summary: ask these questions first

June 2, 2018 justwrite Leave a comment

Your executive summary is the most important part of your report, proposal or other major document.  The reader will want…

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Posted in: Reports Filed under: proposals, reports, structure
Trim the fat write concisely

How to write concisely: ten rules to make your writing lean

May 20, 2018 justwrite 4 Comments

Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…

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Posted in: Language Filed under: editing, persuasion, style, word choice
a table of trophies

How to write a great award application

April 29, 2018 justwrite Leave a comment

Business awards are a way to get publicity, recognition and perhaps even investment. Win and you’ll stand out from the…

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Posted in: Marketing Filed under: case studies, persuasion
Unity and coherence in writing

How to write powerfully: have unity and coherence

April 8, 2018 justwrite 2 Comments

Here are two principles to follow to make your writing powerful: Singleness of purpose Write with a single purpose. That…

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Posted in: Language Filed under: persuasion, structure, transitions

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