Here are two principles to follow to make your writing powerful. Singleness of purpose Write with a single purpose. That…
If you’re a manager, you’ll want to inspire, motivate and persuade people. If you don’t, you risk having disengaged workers,…
Three things to do to make sure your writing has strong impact: 1. Write straightforwardly People trust and respect us…
Good writing is good for your career. It gets you noticed, builds relationships and drives sales. So how can we…
I recently warned of some pitfalls to avoid when writing apologies. Now another organisation has ended up in the spotlight.…
A little grammar pedantry for you this week. I am his, and he is mine In the end, it’s him…
There’s a lot of sorry people at the moment, so let’s look at the art of apology writing. A good…
Should I use which or that? These words are easily confused. People often use them interchangeably, but the word you…
Always aim to make your writing clear, concise and easy to read. In a recent article about weak words, I…
Writing style guides In important documents we need to use correct English. But what is “correct” English? How do we…