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Treating nounitis

How to treat nounitis

October 14, 2017 justwrite 3 Comments

What is nounitis? It’s serious, because it’s losing healthy verbs (doing words) to abstract nouns (things). In business writing, active,…

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Posted in: Language Filed under: nounitis, style, verbs, word choice

How to sound warmer and less corporate

October 1, 2017 justwrite 1 Comment

Reading corporate writing is painful. It’s troublesome for anyone to read certain words and phrases that we hope the writer…

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Posted in: Language Filed under: bizspeak, style, word choice

How to master apostrophes

September 23, 2017 justwrite 2 Comments

Apostrophe mistakes are always unacceptable. That’s because they change the meaning of your words. It’s the difference between feeling you’re…

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Posted in: Punctuation and grammar Filed under: apostrophes

The Ryanair fiasco: how not to turn a crisis into a PR disaster

September 16, 2017 justwrite Leave a comment

On Friday Ryanair announced it was cancelling 50 flights per day “to improve its system-wide punctuality”. This disrupts passengers already…

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Posted in: Marketing Filed under: etiquette

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