Your reader doesn’t care about you. So focus your writing around them. Reader-centred writing is more interesting, and leads to…
After each task on the BBC’s The Apprentice, the two teams come to the boardroom to be grilled by Alan…
Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…
Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…
Here are two principles to follow to make your writing powerful. Singleness of purpose Write with a single purpose. That…
Three things to do to make sure your writing has strong impact: 1. Write straightforwardly People trust and respect us…
Good writing is good for your career. It gets you noticed, builds relationships and drives sales. So how can we…
A little musical grammar in the spotlight this week. I am his, and he is mine In the end, it’s…
Always aim to make your writing clear, concise and easy to read. In a recent article about weak words, I…
Weak words Empty words are ones that don’t provide anything new. They don’t help paint a picture, nor do they help…