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Category: Language

Am I bovvered? Your reader doesn't care about you!

Am I bovvered? How to write from your reader’s point of view

July 9, 2019 justwrite Leave a comment

Your reader doesn’t care about you. So focus your writing around them. Reader-centred writing is more interesting, and leads to…

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Posted in: Language Filed under: readability, style
The Apprentice and hypercorrection

How to talk about ‘yourself’ on The Apprentice: reflexive pronouns

November 1, 2018 justwrite Leave a comment

After each task on the BBC’s The Apprentice, the two teams come to the boardroom to be grilled by Alan…

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Posted in: Language Filed under: grammar, speaking, word choice
knitting a sentence

How to make people understand: knit your sentences

July 19, 2018 justwrite 1 Comment

Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…

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Posted in: Language Filed under: readability, structure, style
Trim the fat write concisely

How to write concisely: ten rules to make your writing lean

May 20, 2018 justwrite 4 Comments

Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…

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Posted in: Language Filed under: editing, persuasion, style, word choice
Unity and coherence in writing

How to write powerfully: have unity and coherence

April 8, 2018 justwrite 2 Comments

Here are two principles to follow to make your writing powerful: Singleness of purpose Write with a single purpose. That…

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Posted in: Language Filed under: persuasion, structure, transitions
Business writing tips

Improve your writing in 30 seconds – three quick tips for busy people

March 13, 2018 justwrite Leave a comment

Three things to do to make sure your writing has strong impact: 1. Write straightforwardly People trust and respect us…

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Posted in: Language Filed under: style

The art of persuasion

February 24, 2018 justwrite Leave a comment

Good writing is good for your career. It gets you noticed, builds relationships and drives sales. So how can we…

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Posted in: Language Filed under: persuasion
Halsey Him and I grammar

Why Halsey is right to sing “I” (but not “him”): subject complements

February 11, 2018 justwrite 8 Comments

A little musical grammar in the spotlight this week. I am his, and he is mine In the end, it’s…

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Posted in: Language Filed under: grammar
Online tools to make your writing shine

Five online tools to make your writing shine

January 20, 2018 justwrite Leave a comment

Always aim to make your writing clear, concise and easy to read. In a recent article about weak words, I…

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Posted in: Language Filed under: resources
Drop these empty adjectives

How to write wholesomely: drop these empty words

January 7, 2018 justwrite 4 Comments

Weak words Empty words are ones that don’t provide anything new. They don’t help paint a picture, nor do they help…

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Posted in: Language Filed under: persuasion, readability, verbs

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Latest Blog Posts

  • Am I bovvered? How to write from your reader’s point of view

    Am I bovvered? How to write from your reader’s point of view

    July 9, 2019
  • How to talk about ‘yourself’ on The Apprentice: reflexive pronouns

    How to talk about ‘yourself’ on The Apprentice: reflexive pronouns

    November 1, 2018
  • Should I write an interview thank you letter?

    Should I write an interview thank you letter?

    October 14, 2018
  • Test yourself: the ten most confusing homophones

    Test yourself: the ten most confusing homophones

    August 11, 2018
  • How to make people understand: knit your sentences

    How to make people understand: knit your sentences

    July 19, 2018
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