How and why to use transition words in writing

Business writing needs to be simple, concise and to the point. But your writing can sound choppy and robotic if it’s just a series of short statements.

On the other hand, transition words connect ideas and show relationships. Like a bridge, they ensure a smooth flow from sentence to sentence, paragraph to paragraph and subject to subject. As a result, your writing becomes easier to read and understand.

Using transition words for SEO

Furthermore, they’re good for search engine optimisation (SEO) on websites. Google likes pages with plenty of transitions, so it pushes these further up search results, and gets you more clicks.

Here are some examples you can draw from:

Agreement or Addition

using transitions in seo

Again, also, and, as a matter of fact, besides, certainly, correspondingly, furthermore, in addition, moreover, of course.

Comparison

Using transition words for SEO

As, identically, in the same way, like, likewise, similarly.

Concession

Using transition words for SEO

Although, granted, naturally, of course.

Contrast / Opposition

Using transition words for SEO

Although, at the same time, but, despite, even so, even though, however, in contrast, nevertheless, on the contrary, on the other hand, still, whereas, while, yet.

Emphasis

Using transition words for SEO

Certainly, indeed, in fact, in other words, of course, most importantly, particularly.

Example

Using transition words for SEO

After all, even though, for example, for instance, in other words, nevertheless, specifically.

Result

Using transition words for SEO

As a result, because, consequently, for that reason, hence, in effect, therefore, thus.

Sequence

Using transition words for SEO

First, finally, initially, second, then.

Summary/Conclusion

Using transition words for SEO

All in all, altogether, for the most part, in brief, in summary, on balance, on the whole, overall, to sum up.

Time

Using transition words for SEO

After that, as long as, before, by the time, eventually, immediately, later, meanwhile, now, since then, until now, whenever.


My business writing courses cover transitions; do check them out!

1 thought on “How and why to use transition words in writing”

Leave a Reply

Your email address will not be published. Required fields are marked *