Business writing needs to be simple, concise and to the point. But your writing can sound choppy and robotic if it’s just a series of short statements.
On the other hand, transition words connect ideas and show relationships. Like a bridge, they ensure a smooth flow from sentence to sentence, paragraph to paragraph and subject to subject. As a result, your writing becomes easier to read and understand.
Another way of putting it is they give your argument meaning and clarity, as they define the relationships between your facts and ideas.
Using transition words for SEO
Another thing: they’re good for search engine optimisation (SEO) on websites. Google likes pages with plenty of transitions, so it pushes these further up search results, and gets you more clicks.
Here are some examples you can draw from:
Agreement or Addition
Again, also, and, as a matter of fact, besides, certainly, correspondingly, furthermore, in addition, moreover, of course.
As, identically, in the same way, like, likewise, similarly.
Although, granted, naturally, of course.
Contrast / Opposition
Although, at the same time, but, despite, even so, even though, however, in contrast, nevertheless, on the contrary, on the other hand, still, whereas, while, yet.
Certainly, indeed, in fact, in other words, of course, most importantly, particularly.
After all, even though, for example, for instance, in other words, nevertheless, specifically.
As a result, because, consequently, for that reason, hence, in effect, therefore, thus.
First, finally, initially, second, then.
All in all, altogether, for the most part, in brief, in summary, on balance, on the whole, overall, to sum up.
After that, as long as, before, by the time, eventually, immediately, later, meanwhile, now, since then, until now, whenever.
My business writing courses cover transitions; do check them out!