Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…
Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…
Business awards are a way to get publicity, recognition and perhaps even investment. Win and you’ll stand out from the…
Here are two principles to follow to make your writing powerful. Singleness of purpose Write with a single purpose. That…
If you’re a manager, you’ll want to inspire, motivate and persuade people. If you don’t, you risk having disengaged workers,…
Good writing is good for your career. It gets you noticed, builds relationships and drives sales. So how can we…
Weak words Empty words are ones that don’t provide anything new. They don’t help paint a picture, nor do they help…
Persuasive writing Persuasion is using words to win over your reader and make them act. To do it, first understand…