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Tag: persuasion

How to write a business manifesto

How and why to write a business manifesto

June 24, 2018 justwrite Leave a comment

Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…

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Posted in: Marketing Filed under: persuasion, structure, style
Trim the fat write concisely

How to write concisely: ten rules to make your writing lean

May 20, 2018 justwrite 4 Comments

Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…

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Posted in: Language Filed under: editing, persuasion, style, word choice
a table of trophies

How to write a great award application

April 29, 2018 justwrite Leave a comment

Business awards are a way to get publicity, recognition and perhaps even investment. Win and you’ll stand out from the…

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Posted in: Marketing Filed under: case studies, persuasion
Unity and coherence in writing

How to write powerfully: have unity and coherence

April 8, 2018 justwrite 2 Comments

Here are two principles to follow to make your writing powerful: Singleness of purpose Write with a single purpose. That…

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Posted in: Language Filed under: persuasion, structure, transitions
Writing to manage

Five things managers have to write well

March 25, 2018 justwrite Leave a comment

If you’re a manager, you’ll want to inspire, motivate and persuade people. If you don’t, you risk having disengaged workers,…

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Posted in: Leadership Filed under: persuasion, planning

The art of persuasion

February 24, 2018 justwrite Leave a comment

Good writing is good for your career. It gets you noticed, builds relationships and drives sales. So how can we…

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Posted in: Language Filed under: persuasion
Drop these empty adjectives

How to write wholesomely: drop these empty words

January 7, 2018 justwrite 4 Comments

Weak words Empty words are ones that don’t provide anything new. They don’t help paint a picture, nor do they help…

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Posted in: Language Filed under: persuasion, readability, verbs

How to seduce people by writing sentences that sing

November 25, 2017 justwrite 1 Comment

Persuasive writing Persuasion is using words to win over your reader and make them act. To do it, first understand…

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Posted in: Language Filed under: advertising, persuasion, rhetoric, speaking

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