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Tag: style

Am I bovvered? Your reader doesn't care about you!

Am I bovvered? How to write from your reader’s point of view

July 9, 2019 justwrite Leave a comment

Your reader doesn’t care about you. So focus your writing around them. Reader-centred writing is more interesting, and leads to…

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Posted in: Language Filed under: readability, style
knitting a sentence

How to make people understand: knit your sentences

July 19, 2018 justwrite 1 Comment

Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…

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Posted in: Language Filed under: readability, structure, style
How to write a business manifesto

How and why to write a business manifesto

June 24, 2018 justwrite Leave a comment

Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…

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Posted in: Marketing Filed under: persuasion, structure, style
Trim the fat write concisely

How to write concisely: ten rules to make your writing lean

May 20, 2018 justwrite 4 Comments

Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…

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Posted in: Language Filed under: editing, persuasion, style, word choice
Business writing tips

Improve your writing in 30 seconds – three quick tips for busy people

March 13, 2018 justwrite Leave a comment

Three things to do to make sure your writing has strong impact: 1. Write straightforwardly People trust and respect us…

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Posted in: Language Filed under: style
choosing a writing style guide

Whose authority do I follow? Choosing a writing style guide

January 13, 2018 justwrite 2 Comments

Writing style guides In important documents we need to use correct English. But what is “correct” English? How do we…

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Posted in: Punctuation and grammar Filed under: style

How to write healthier emails

November 11, 2017 justwrite 2 Comments

According to recent research, 74 trillion emails got sent in 2015. That’s 205 billion per day so 124 per person.…

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Posted in: Emails Filed under: etiquette, readability, style

How to master dashes

November 2, 2017 justwrite Leave a comment

This week an unfortunate headline has been making people laugh. Hyphens and dashes help avoid confusion and embarrassment, and make…

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Posted in: Punctuation and grammar Filed under: dashes, hyphens, style
Treating nounitis

How to treat nounitis

October 14, 2017 justwrite 3 Comments

What is nounitis? It’s serious, because it’s losing healthy verbs (doing words) to abstract nouns (things). In business writing, active,…

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Posted in: Language Filed under: nounitis, style, verbs, word choice

How to sound warmer and less corporate

October 1, 2017 justwrite 1 Comment

Reading corporate writing is painful. It’s troublesome for anyone to read certain words and phrases that we hope the writer…

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Posted in: Language Filed under: bizspeak, style, word choice

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Latest Blog Posts

  • Am I bovvered? How to write from your reader’s point of view

    Am I bovvered? How to write from your reader’s point of view

    July 9, 2019
  • How to talk about ‘yourself’ on The Apprentice: reflexive pronouns

    How to talk about ‘yourself’ on The Apprentice: reflexive pronouns

    November 1, 2018
  • Should I write an interview thank you letter?

    Should I write an interview thank you letter?

    October 14, 2018
  • Test yourself: the ten most confusing homophones

    Test yourself: the ten most confusing homophones

    August 11, 2018
  • How to make people understand: knit your sentences

    How to make people understand: knit your sentences

    July 19, 2018
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