Your reader doesn’t care about you. So focus your writing around them. Reader-centred writing is more interesting, and leads to…
Here’s a quick technique that’ll help make sure your writing is clear and flows well. It’s especially useful when you…
Manifestos, like mission statements, set your organisation’s direction and focus. And like vision statements, they say what you want to…
Conciseness is always desirable. It’s about removing unnecessary words and phrases without sacrificing clarity or appropriate detail. Here are three…
Three things to do to make sure your writing has strong impact: 1. Write straightforwardly People trust and respect us…
Writing style guides In important documents we need to use correct English. But what is “correct” English? How do we…
According to recent research, 74 trillion emails got sent in 2015. That’s 205 billion per day so 124 per person.…
This week an unfortunate headline has been making people laugh. Hyphens and dashes help avoid confusion and embarrassment, and make…
What is nounitis? It’s serious, because it’s losing healthy verbs (doing words) to abstract nouns (things). In business writing, active,…
Reading corporate writing is painful. It’s troublesome for anyone to read certain words and phrases that we hope the writer…